top of page

About me

​From Product Manager to Account Director, I’ve built client strategies, scaled digital operations, and led multicultural teams through complexity and change. 

​

After over a decade working in fast-paced digital environments and leading multicultural teams, it became clear: the human side of work is the hardest to scale and the most powerful to get right.

I’ve helped organizations, from startups to global giants

logos.png

Driving results while helping professionals grow

Strong cultures, empowered leaders, and connected teams don’t just feel better, they drive real, sustainable performance.

€80K 

saved in recruitment & onboarding costs

30% 

increase in team productivity

25% 

faster ramp-up for new hires

+90% 

retention during restructuring

22% 

lift in engagement & collaboration

3

internal promotions in 12 months

Learning never stops, it's just part of the deal!

Level-2-ICF.webp

International Coaching Federation

Coaching Certification (In progress)

harvard.jpeg

Harvard Business School

Outsmarting Implicit Bias Certification (2025)

download.png

Inner Key Coaching School

Coaching Level 1 + 2 Course (2025)

esade school.png

Esade Business School

Culture Transformation Certification (2022)

esade school.png

Esade Business School

Executive Masters' in Business Analytics (2020)

neoland.png

Neoland Design School

User Experience & Interface (UX/UI) Certification (2020)

insa.png

INSA Business School

Master's in Art Direction & Design (2015)

universitat de barcelona.jpeg

Universitat de Barcelona

Bachelor's in Advertising & PR (2014)

Every step of my journey has shaped how I train and coach today

Marketing taught me how to understand people’s needs, motivations and emotions and how to communicate in a way that truly resonates. It helps me design sessions that speak to the audience and drive real engagement.

UX Design taught me to shift perspective from expert to observer, from speaker to listener. I’ve learned to ask better questions, adapt to how others see the world, and choose words with care, always aiming for clarity and relevance.

HR and Organizational Culture gave me the tools to work on systemic change. I understand how companies operate, what blocks transformation, and how to create environments where people feel valued and empowered.

Business Analytics brought a strategic and data-informed layer to my work. I use this mindset to balance empathy with structure, and to measure the impact of development initiatives with clear goals and outcomes.

Working in startups taught me agility, ownership, and how to build and adapt processes fast often wearing many hats and making quick, people-centered decisions.

My years in a multinational marketing agency gave me experience working with top global brands and navigating complex team dynamics, timelines, and cross-cultural expectations.

Serving as student's representative during my Executive Master’s (in the middle of a pandemic) taught me how to build bridges: mediating between classmates and faculty, and advocating for needs, expectations and solutions in uncertain times.

Motherhood deepened my empathy, taught me to hold space for vulnerability and growth at the same time, and redefined my relationship with time, priorities and values.

Being the youngest member of a company board (with a 20-year age gap) taught me how to speak up with confidence, listen with humility, and lead without authority.

Coaching new team managers has shown me how impactful it is when people feel seen, supported and equipped - especially at the start of their leadership journey.

Speaking five languages (Spanish, English, French, Catalan, and Czech) has shaped my sensitivity to nuance, identity, and communication. It allows me to connect across cultures and contexts.

I believe that training and coaching are not about giving answers, but about unlocking new ways of seeing, thinking and working together.

 

I’m here to support that shift - with empathy, clarity and action.

karolina praskova_edited_edited_edited.p
thekonnektlab logo.png
  • Instagram
  • LinkedIn
bottom of page